The client wanted an illustration for the Madrid San Antón Market that would reflect the environment of the Chueca neighborhood and the spirit of the neighborhood, its people and its stores, in line with the slogan «We are as we want to be». Chueca is a neighborhood of Madrid with a rich cultural, commercial and leisure offer, dynamic and changing and internationally known for its freedom of expression and for the defense of the rights of the LGTBI collective.
The protagonist of the illustration should be the market, which had to be represented in all its splendor, highlighting its main entrance and its terrace on the 3rd floor. It also had to reflect the environment of the surroundings, the Chueca square and some of its characteristic places, such as the Verdoy cafeteria or the florist’s shop.
A fundamental element of the image were the people, which I had to capture in all their variety and diversity: the neighbors of Chueca, the rest of Madrid, national tourists, international tourists, a lady with a boxer (a nod to a neighbor of the neighborhood and regular of the market), market deliverers, workers, elderly people, a drag queen…